The families with children are with no doubt among the most frequent customers of the IKEA stores around the world. No wonder, the company is constantly seeking new ways to satisfy the needs of this important target group. A fairy tale sound environment, enabled by Panphonics, gives the families around Helsingborg and Västerås in Sweden one more reason to enjoy their visit at IKEA. “There is an increasing demand among retailers for im- mersive audio and video experiences that ensure custom- er engagement, and the IKEA installation is a pure sensory extension of the company brand,” said Thomas Folland, CEO of Ljudbyrån. “The Panphonics speakers are amazingly efficient; they deliver clear, directed audio in a way that ideally comple- ments room design, and fulfills the IKEA mission in an eco- nomical fashion.”